---
title: The Strategic Digital CFO
description: In this eBook we explore the three main trends set to impact the finance function in 2024. We break down the challenges that come with each and share ways finance leaders can foster cultures of innovation, lead tech-enabled teams and enable strategic decision-making.
image: https://info.annexa.com.au/hubfs/Copy%20of%20Business%20News%20-%20leaderboard%20600%20x%2090%20%28300%20%C3%97%20250px%29.png
---

[Asset 5](https://annexa.com.au/)

 

# The strategic digital CFO: 

# Navigating economic uncertainty ​ 

#### Must-know challenges & solutions for CFOs in 2023 and beyond.

 

### [Plus a bonus CFO Guide >](https://info.annexa.com.au/cfo-challenges-2024#Form1)

## CFO Challenge #1: Finding & keeping the right talent 

To find and keep talent, it’s important to understand what they want. And spoiler, it’s not always about compensation. 

![96% (1)](https://info.annexa.com.au/hubfs/96%25%20(1).gif "96% (1)")

## 79% 

### of employees think it’s important to receive employee buy-in to guide digital transformation to success.

## 64%

### of employees agree the lack of integration between their organisations’ tools and processes makes it difficult to collaborate across teams. 

Based on a Microsoft Survey: Four Ways Leaders Can Empower People For How Work Gets Done

![96% (4)](https://info.annexa.com.au/hubfs/96%25%20(4).gif "96% (4)")

## CFO Challenge #2: Predicting the winds of change

While it's impossible to predict the future, hedging against worst-case scenarios gives your business a fighting chance to adapt.

### Download the guide: 'The strategic digital CFO' 

The top trends transforming the finance function - and what to do about them.

- The rules of attraction: Finding and keeping the right talent
- Predicting the winds of change: Accurate forecasting 
- Cutting the right costs: levers to enable sensible decision-making 

 

![Copy of Business News - leaderboard 600 x 90 (300 × 250px) (1)](https://info.annexa.com.au/hs-fs/hubfs/Copy%20of%20Business%20News%20-%20leaderboard%20600%20x%2090%20(300%20%C3%97%20250px)%20(1).png?width=400&height=333&name=Copy%20of%20Business%20News%20-%20leaderboard%20600%20x%2090%20(300%20%C3%97%20250px)%20(1).png "Copy of Business News - leaderboard 600 x 90 (300 × 250px) (1)")

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## CFO Challenge #3: Cutting the right costs

Despite this pressure, CFOs are continuing to switch from the conventional mindset of controlling costs to one that is keenly focused on transformation and targeted growth. 

![96% (5)](https://info.annexa.com.au/hubfs/96%25%20(5).gif "96% (5)")

## 56% 

### of CFOs are increasing productivity to tackle cutting costs.

## 56% 

### of CFOs are increasing productivity to tackle cutting costs.

## 93%

### of CFOs agree automation will have beneficial consequences. 

Source: [The CFO](https://the-cfo.io/2023/02/17/cost-optimisation-is-a-critical-priority-for-cfos-in-todays-business-environment/) 

### Download the guide... 'The strategic digital CFO' 

![Copy of Business News - leaderboard 600 x 90 (300 × 250px)](https://info.annexa.com.au/hs-fs/hubfs/Copy%20of%20Business%20News%20-%20leaderboard%20600%20x%2090%20(300%20%C3%97%20250px).png?width=576&height=480&name=Copy%20of%20Business%20News%20-%20leaderboard%20600%20x%2090%20(300%20%C3%97%20250px).png)

 

### Fill in your details to access the guide

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