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How to drive customer retention through seamless and relevant brand experiences
In the post-COVID-19 world, customer experience is more important than ever, particularly when it comes to retaining existing buyers. Not only do existing clients buy more often and spend more than new ones, but it’s also 5-25x cheaper to sell to them. So looking after them is a win-win, particularly in the current economic environment.But customer experience is not as simple as sending out a promotional email or offering online support. These days, clients expect seamless and relevant brand experiences across every touchpoint, from initial contact to purchase and beyond. If you fail to meet their expectations, they’ll quickly switch to one of your competitors.
In our ebook, Building the Foundations of Great Customer Experience, you’ll learn:
- What makes a great customer experience
- 5 steps to enabling great customer experiences
- Common barriers to creating great customer experiences
- Common examples of poor customer experience
- The differences between short and long-term solutions